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Beer industry expert: Bud Light’s decline looks ‘quasi-permanent,’ ‘those consumers are just lost forever’

Damage to Bud Light appears “quasi-permanent” and longtime consumers could be “lost forever” after the brand failed to rebound from ongoing backlash as initially expected in recent weeks, according to a prominent trade publication publisher. “The Bud Light situation has actually gotten worse,” Beer Business Daily publisher Harry Schuhmacher told […]

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